Buenavista Equity Partners Invests in Pleez to Drive Innovation and AI in Restaurants

6 de noviembre 2024

Founded in 2020, Pleez is a FoodTech/SaaS company offering an AI-based platform designed to optimize the online performance of restaurants.

The food delivery sector has seen consistent growth, which has created increasing challenges for restaurants in managing pricing (promotions and campaigns), menus, and presence on platforms like Uber Eats, Glovo, and Bolt Food. Pleez addresses these needs with an innovative solution that combines private restaurant data with public sources – including sports events and weather conditions – to generate insights and automatic recommendations that facilitate price adjustments, menu management, and marketing strategies.

One of Pleez’s main differentiators is the automation of these recommendations, significantly reducing the time and resources needed for implementation. Pleez has quickly established itself in key markets such as Portugal, Spain, and the United Kingdom, currently serving over 550 restaurants.

With strategic partnerships with leading companies, Pleez is well-positioned to further expand its presence across Europe, providing restaurants with a powerful tool to maximize profitability and operational efficiency in the competitive delivery sector.