- The transaction will see Shop&Roll integrated into the platform established following the acquisitions of Creaciones Marsanz and the Portuguese company Joalpe
- The resulting group will be positioned as a comprehensive benchmark in commercial equipment, combining innovation, sustainability and a unique industrial capability in Europe
- Buenavista will relaunch the historic OM Retail brand to strengthen its commercial equipment and visual merchandising division
Madrid, 20th March, 2026. Nexxus Iberia and Buenavista Equity Partners have announced today the acquisition of Shop&Roll. The transaction marks a new milestone in Nexxus Iberia’s strategy to build an European leader in shopping transport solutions and retail equipment.
Shop&Roll is a leading company specialising in the design, manufacture and marketing of shopping transport solutions, such as trolleys and baskets. With over 40 years’ experience in the sector, it stands out for its commitment to innovation and sustainability, as well as its strong international presence.
With this transaction, Nexxus is taking a decisive step towards building a leading industrial and commercial platform in Europe by integrating Shop&Roll with Creaciones Marsanz (a market leader in supermarket and logistics trolleys, as well as retail fixtures) and Portuguese company Joalpe, which specialises in baskets and visual merchandising systems.
The resulting group will achieve sales of approximately €75 million, with more than 60% of its revenue generated outside Spain, and will benefit from a strong production base in both Spain and Portugal. This scale will enable the group to strengthen its international positioning, with the goal of surpassing €100 million in revenue within the next three years, particularly driving growth across Europe and the Americas.
Juan Pedro Dávila of Nexxus Iberia commented: “This acquisition marks another strategic step towards creating a leading international group in shopping transport and retail equipment, strengthening competitiveness and enhancing the ability to better respond to clients’ needs. It also demonstrates Nexxus Iberia’s capacity to drive inorganic growth initiatives and international expansion.”
Rafael López, Managing Partner of the Private Equity Buy-Out division at Buenavista Equity Partners, said: “At Buenavista, we are extremely proud of the journey we have shared with Shop&Roll. Over the years, we have worked closely with the management team to drive growth through a strategy focused on sustainable innovation, product development and productive investment. We believe that this new phase will be a natural step in Shop&Roll’s evolution, and we wish them every success for the future.”
“As for Buenavista, we will continue to implement our investment strategy with a focus on OM Retail, our specialised visual merchandising platform. This is a vertical where we see significant growth potential, and we are confident in our ability to lead the transformation of the point of sale through innovative, differentiated solutions.”
OM Retail’s new era
For its part, Buenavista is entering a new strategic phase following the divestment of its shopping transport business. The firm will continue to manage its visual merchandising operations, where it will relaunch the historic OM Retail brand, dedicated to the design and manufacture of visual communication solutions, shelf management systems and specialised fixtures for the retail sector, with a strong focus on innovation and efficiency at the point of sale.
OM Retail’s strategic plan for the coming years is focused on further strengthening its business, where it already leads the Spanish and Latin American markets through its subsidiary in Mexico.
Advisors
Nexxus: EY, Pinsent Masons, Akerton, Belda Bordón and Merodio,
Buenavista: Rothschild & Co., Garrigues and KPMG.
About Nexxus Iberia
Nexxus Iberia is a private equity manager founded in 2016, focused on supporting Spanish and Portuguese SMEs as they accelerate growth and expand internationally. The firm manages €465 million across four investment vehicles.
This transaction was conducted through its most recent fund, which has assets under management for €241 million and has already invested in four companies: Marsanz, Contenur (container manufacturing), Vivo Diagnóstico (diagnostic imaging services), and Skinclinic (dermocosmetic products).
About Buenavista Equity Partners (www.buenavistaequity.com)
Buenavista Equity Partners is an independent investment manager founded in 1996, operating in the middle-market segment. The firm currently manages over €1.2 billion across various Private Equity, Infrastructure, and Venture Capital vehicles.
Buenavista has recently announced the launch of a new private equity fund with a target size of €250 million, which has already completed its first two investments: Hundred Burgers—a gourmet burger chain—and Instituto Bernabeu—a group specialising in reproductive medicine.
